Every channel. One order queue. Zero re-keying.
Handle wholesale, DTC, marketplace, and rep-driven orders in one operational flow, tied to live inventory, warehouse execution, and reporting.
Built for multi-channel apparel brands managing wholesale, DTC, marketplaces, warehouses, 3PLs, and growing operational complexity.
4 tools · 3 teams · 1 customer
Wholesale orders in JOOR. DTC in Shopify. Marketplace in Amazon Seller Central. Returns in the WMS. Customer pricing in a spreadsheet.
One customer asks “where's my order?” — four tabs open, two colleagues looped in.
Your support lead opens Shopify. Not there. Opens JOOR. There, placed last Tuesday. Status says “confirmed.” But shipped? That's in the WMS, on another tab. The tracking number? That's in ShipStation, open in another browser window. Credit balance? Finance's tool, which they don't have access to.
Three minutes in, the buyer has been on hold for two minutes. Your support lead is reading a screen they've never really understood, translating it into a sentence they hope is true.
The same shift, a different rep is dealing with a partial shipment that left the warehouse with the wrong size run because the JOOR order was re-keyed into the warehouse system and a column shifted. A third rep is trying to process a return whose original order is in a Shopify export from last quarter — the WMS doesn't have it.
Multiply by every channel, every day, every customer. The cost of this isn't the customer-service hours. It's the buyer who quietly stops calling because the experience is exhausting.
This is the experience of order management when it lives in five systems. Uphance makes that one.
Wholesale orders come from the B2B portal, reps in the showroom, linesheet PDFs, and customers emailing buy sheets. DTC orders come from Shopify. Marketplace orders come from Amazon, Zalando, and whichever channel manager the DTC team added last quarter. Returns come from everywhere, late, usually with questions attached.
Each channel has its own order format, status model, and way of handling split shipments or backorders. When flows live in separate systems, warehouse teams work from yet another screen, customer service pieces together answers from three tabs, and allocation becomes a daily firefight.
Uphance pulls every order into one operational flow. Allocation against one live inventory picture. Fulfillment from one queue. Returns, cancellations, and partial shipments handled in the same system that holds the original order.
Pricing, discounts, terms, customer-specific pricing applied automatically. Orders land clean.
Shopify, WooCommerce, and other DTC flows connected to live inventory and warehouse.
Amazon, Zalando, Mirakl, ChannelEngine pull into the same operational layer.
Handled inside the same order flow, not in a separate spreadsheet.
Orders across currencies, tax rules, and regions without workarounds.
Labels, packing slips, return labels, docs generated as part of the flow.
Every new channel brings a new order system. Shopify for DTC. JOOR for wholesale. Amazon Seller Central for marketplace. Each one promises to “integrate” with the others, and each one sort of does, until the edges break.
The fix isn't a better integration between channel-specific order tools. The fix is one order layer that every channel feeds into and every downstream system reads from.
| Feature | Channel-by-channel tools | Uphance |
|---|---|---|
| Wholesale orders | In B2B tool | ✓ Native |
| DTC orders | In Shopify | ✓ Integrated |
| Marketplace orders | In each marketplace's tool | ✓ Integrated |
| Rep-driven orders | Re-keyed from paper | ✓ Mobile Sales App into same queue |
| Returns and cancellations | Somewhere else | ✓ In the same order flow |
| Customer-specific pricing | Per tool, often drifts | ✓ One source, applied automatically |
| Split shipments and partial deliveries | Workarounds | ✓ Native |
| Prepacks and size runs | Manual handling | ✓ Native apparel model |
| Live inventory allocation | Lagging (24-hour syncs) | ✓ Real-time |
| Multi-currency, multi-region | Per-tool config | ✓ Native |
| Re-keying between systems | Daily | None |
| Time to answer "where's my order?" | Minutes across tabs | Seconds, one screen |
“We needed an operations platform that unifies DTC selling, payments, taxes/duties, warehouse execution, and shipping into one reliable flow.”
| Channel | How it runs |
|---|---|
| Shopify ecommerce | ✓ Live inventory, live fulfillment |
| Two physical stores | ✓ Shopify POS connected to same inventory |
| Salesperson-led DTC | ✓ Orders placed directly inside Uphance |
| Collection boxes (try, keep, return) | ✓ Native returns workflow tied to orders |
45 minutes, prepped around your channel mix:
Your channels, customers, fulfillment partners, and order patterns mapped.
Your order flows rebuilt inside Uphance.
Platform set up around how your teams handle orders today.
Channel connections, customer data, historical orders.
Launch with support through the first full order cycle.
| eCommerce | Shopify · Shopify Plus · WooCommerce · Amazon |
| Marketplaces | Mirakl Connect · ChannelEngine · Rithum / DSCO · The Iconic · Zalando |
| B2B | Uphance B2B · JOOR · NuOrder |
| Shipping | ShipStation · Zonos |
| EDI | EzCom · Rithum / DSCO |
| Tax | Avalara |
Start with a brief discovery conversation. We'll learn how your order flow runs today, assess fit, and prepare a demo around your channels, customers, systems, and priorities.
