One product record. Every channel in sync. Zero drift.
Centralize product information, variants, SKUs, attributes, and media in one system — so a single edit propagates everywhere you sell, instead of across seven tabs and a weekend.
Built for multi-channel apparel brands managing wholesale, DTC, marketplaces, warehouses, 3PLs, and growing operational complexity.
30 × 10 × 7 = 2,100
30 SKUs per style. 10 styles per collection. 7 channels where each product lives. That's 2,100 records drifting at seven different rates, edited by four different teams, synced on three different schedules. Whatever you're paying your ops team to reconcile it, you're paying too much.
Wed · 11:47 PM
Fourteen styles, four colorways each, two gender cuts. That's 112 SKUs.
Shopify needs product copy in your brand voice. Amazon wants attribute values that map to their taxonomy — including the five “ingredient” fields the new compliance rules require. Your B2B portal needs linesheet-style imagery. JOOR's feed wants the data in their specific schema. Your customer service team is already asking which size chart to use.
It's 11:47 PM. Your merchandiser is on tab fourteen. A color name just changed on the line sheet but hasn't flowed to the B2B portal. Two SKUs are still missing material composition. One image is the wrong aspect ratio for Amazon.
This is why product data should never live in more than one place.
Product descriptions get edited on the DTC site but not on the B2B portal. A color name changes on the line sheet but not on the marketplace listing. An attribute update sent to one channel never makes it to the others. Each copy drifts at a different rate — and the gap between them shows up as listing errors, customer service tickets, return volume, and ops time nobody has to spare.
The cause isn't your team. It's that product data is spread across tools that don't talk to each other. Fix the tools, the team stops reconciling.
Uphance gives you one product record per SKU, with channel-ready content, variants, attributes, and media in one place. Every channel reads from the same record. Updates propagate. Drift stops.
Six capabilities that keep your product data structured, consistent, and connected to every channel your business runs.
Add a new colorway. Every size variant is created automatically with your inherited attributes. No spreadsheet math.
Write product copy once. Map it to Shopify fields, Amazon fields, and B2B fields with channel-specific overrides where you need them.
Upload hero images, lifestyle shots, and detail crops against the product record. Amazon gets its 6:7 ratio. Shopify gets its 4:5. B2B gets the linesheet treatment.
Tag 500 styles with a new sustainability attribute in minutes. CSV in, structured data out, channels updated.
One save pushes to Shopify, Amazon, Zalando, JOOR, and your B2B portal. No republish step. No "did we update Amazon?" Slack thread.
Design, merch, sales, and ops all look at the same product record. The question "which version is current?" stops getting asked.
Every channel reads from one source. Update once, propagate everywhere.
They need their operational system to treat product data like a first-class citizen.
A standalone PIM costs $30K–$80K per year, takes six months to stand up, and sits next to your ERP as one more system to keep in sync. If you're still in that seat, it's usually because your ERP treats product data as a secondary concern — a field in a form, not the spine of the operation.
Uphance was designed the other way around. Product data is the spine, not an attachment. Variants, attributes, media, and channel content are native, not retrofitted. Which means most of our customers don't need a standalone PIM at all — they just needed the operational system to stop losing the plot.
| Standalone PIM | Uphance PIM | |
|---|---|---|
| Product records | ✓ | ✓ |
| Variants and SKUs at apparel scale | Often retrofitted | ✓ Native apparel model |
| Media and digital assets | Separate DAM | ✓ Built in |
| Channel distribution | Via middleware | ✓ Direct to Shopify, marketplaces, B2B |
| Connected to inventory | — | ✓ Live stock on every record |
| Connected to orders | — | ✓ Orders draw from same product truth |
| Connected to fulfillment | — | ✓ Warehouse sees the same data |
| Systems to maintain | PIM + DAM + middleware + ERP | One |
| Typical cost | $30K–$80K/year plus integration | Part of Uphance |
| Time to value | 4–6 months | Weeks |
“It's transformed our fashion inventory management by unifying everything in one place and has eliminated so many manual errors in our process.”
| Metric | Before Uphance | After Uphance |
|---|---|---|
| Inventory accuracy | 90–95% | ~99% |
| Excess stock | Baseline | ~20% lower |
| Brands onboarded without adding ops headcount | — | 3 new brands + 100+ new retailer accounts |
We say no to more deals than we say yes to. If we're not the right fit, we'll tell you in the first call.
This isn't a generic product walkthrough. We prep every demo around your catalog, your channels, and your real operational complexity. In a 45-minute call, here's what you'll see:
Our rollout looks like most enterprise software rollouts. The difference is in the discovery call — that's where we map your operation, not your feature wishlist. Everything after is in service of that map.
We spend 45 minutes mapping how your catalog flows today — every channel, every handoff, every manual step.
We rebuild that flow inside Uphance, using your real product data, and show you the delta.
Uphance gets set up around how your teams actually work — not how a generic template wants them to work.
Product records, media, and historical data move in. Usually 2–4 weeks depending on source complexity.
Launch with hands-on support through the first full launch cycle.
Uphance PIM pushes product data to the channels your buyers and customers actually use.
Shopify · Shopify Plus · WooCommerce
Amazon · Mirakl Connect · ChannelEngine · The Iconic · Zalando
JOOR · NuOrder · MOODJA · Stockbase
Dropbox
Uphance API for custom channel feeds
Start with a brief discovery conversation. We'll learn how your product data flows today, assess fit, and prepare a demo around your catalog, channels, systems, and priorities.
One connected platform for product development, product data, inventory, orders, fulfillment, and reporting — built for apparel teams that need clarity across the business.
